White Collar Boxing
As with many imported cultural trends from the West, white-collar boxing has made a belated arrival in Russia. Playing on an idea that emerged in New York during the 1990s, the club aims to provide relief for those who spend too much time in a pent-up working environment. It’s a way both to get fit and express unreleased emotion in the ring.
“Our target audience is higher-income men starting around age 35,” states the club’s owner Elena Malova, a petite blondinka who looks like the last person you’d expect to meet in such an establishment. “Our first members are from many different spheres — bankers, TV personalities, designers, PR managers…”